While some may believe SMS is no longer relevant, it is still very much alive and well in the digital marketing world. Without a well-executed SMS strategy, mobile engagement is incomplete. For businesses, it’s still the simplest and most cost-effective way to interact with their consumers on a human level. There’s no denying that social media, print, and the web are all highly lucrative mediums, but bulk SMS is a quick and easy way to get your message over to your target audience.
Given that seven out of ten individuals own a smartphone, it’s critical that technology is simple to use and non-threatening. Businesses must continue to explore for methods to make marketing more mobile-friendly if they want to engage with their increasing audience—bulk SMS is one such option!
SMS marketing entails sending short bursts of information to your target audience. The information appears on your customer’s mobile screen immediately, with a great opening rate of 98 percent within three minutes. No other marketing tool has such high efficiency rates, making it the most desired marketing tool. You can’t ignore SMS marketing as a clever digital marketer.
Short message service (SMS) refers to the maximum amount of characters that may be sent in a text message, which is 160 characters. But how do SMS messages get to mobile phones?
Even when we are not using our phones to make or receive calls, they are clearly receiving and transferring data. It communicates with the phone towers on a regular basis via a control channel.
Your mobile phone and towers send and receive data packets, as well as providing a channel for SMS communication. When you send a text message, it goes from the SMS centre to the tower and then to the phone of your recipient. When you get an SMS, it is first received at the tower and then forwarded to the designated recipient, which is your phone.
The message’s real data format comprises information such as the message’s length, location, timestamp, destination phone number, and format, among other things.
One of the most appealing features of bulk SMS is its global reach and accessibility—all with no effort! SMS is particularly useful in these uncertain times, when people have no idea what their favourite businesses are up to.
Customers today are always on the go. They require quick and accurate information from the firms with whom they deal. Sending brief reminders might help them see your company in a better light.
Increase traffic to your online platforms by utilising SMS to promote new items and services. Sales may be boosted by using effective SMS marketing methods.
Keep your loyal clients informed about new developments and make them feel valued.
‘Opt-ins’ are an intriguing element of bulk SMS. Customers’ authorization to receive promotional communications from a particular business is granted through opt-ins.
Customers enjoy this choice since it promotes your business in a non-intrusive manner. Customers will have a negative opinion of your company if you send them intrusive communications without their permission. Opt-ins and opt-outs are excellent solutions to avoid annoying text messages.
Personalisation is another feature of Bulk SMS that helps you build your client interactions. You may personalise your greetings for each recipient. They can also be tailored to certain populations. With any other marketing tool, achieving this degree of personalization is a pricey endeavour. Bulk SMS, on the other hand, may be done at a low cost.
It allows businesses to integrate their SMS strategy with their existing communications and CRM platforms. This frees up time for marketers to concentrate on creating the best possible communication experience. SMS analytics, such as smart URL features and demographic data, will be provided through unified communications integrations, which will improve your customer experience.
With so much going on in the world of digital marketing, target marketing is at an all-time high. Marketers can no longer blast promotional messages into the ether in the hopes that they will reach their intended audience.
Due to the permission-based nature of bulk SMS, everybody who gets the message will:
These characteristic indicate that these prospects are current customers who can be transformed into hot leads using advanced analytics. Marketers may take advantage of bulk SMS services by tailoring them to their customers’ behaviour and preferences.
SMSs have become significant in today’s digital ecosystem, where customers are very engaged on their screens, for searching for vital information such as your account balance or order status. SMSs flourish when other, more complicated and Internet-reliant alternatives fail.
Most significantly, SMSs and their use are known to all generations of customers. This vastly increases the reach of your message.
Bulk SMS is a great technique to target a specific audience who is interested in hearing about your company’s newest news. It’s an excellent pull marketing strategy for luring clients back for more information and interaction.